Search Engine Optimisation (SEO)
Are you looking for strategic SEO services in Brighton?
Using a combination of proven SEO strategies, we’ll help drive targeted traffic to your website that generates more leads, sales and customers for your business.
What is SEO?
Search Engine Optimisation (SEO) is a digital marketing strategy that aims to rank your website higher in search engines like google, bing or yahoo.
Drive targeted traffic & generate more leads
The purpose of SEO is to drive targeted traffic to your website that will convert into leads, sales & customers. That's why web design/development and SEO work better together. Not only is a well-constructed website essential to SEO, it's also responsible for converting that traffic into leads - the main reason for investing in any digital marketing strategy.
To rank your website higher, a combination of strategies is usually necessary. What gets implemented will depend on your business, goals & budget, and the competitive landscape. But here are some of the more common strategies we use:
The importance of SEO
80% of online experiences start with a search engine. 70% of those searches click on the organic results. How much business are you missing out on?
How do your customers find you online?
One of the biggest problems we hear from small to medium sized business owners is 'how come my website isn't generating work?' More often than not, it's because it wasn't built with any inbound traffic strategies in mind - i.e. no digital marketing.
Today, the internet is highly competitive and it's only becoming more so. A strategic SEO strategy helps customers find your website and purchase your products & services.
As far as digital marketing strategies go, SEO is one of the better ones. When a customer or client clicks on an organic search result, they feel like they've chosen you, as opposed to being bombarded with advertising, and feeling like they're being 'sold to'. The majority of us ignore advertising altogether anyway - 70% of google searches go to the organic results, only 30% to ads.
It depends on the business and its goals, but we generally recommend SEO as the first digital marketing strategy for a business to embark upon - it's a long-term solution, not a quick-fix.
Get your free website report
How does your website stack up? Claim your free website report today. No hard selling, promise. We’ll just give you a clear & honest overview of your website’s performance and some actionable tips to improve it.
Return on investment (ROI)
SEO should always aim to get a positive return on your investment. Otherwise, what’s the point?
The power of SEO
SEO is a long-term strategy - that comes with its pros & cons. The biggest con is that it can take some time before you start seeing results (sometimes 6-12 months). The biggest pro is that once you start seeing those results, they'll continue to get better & better with time - similar to the compound interest effect in finance.
In general, 50% of organic clicks go to the top 3 spots - that's where you want to be. A good Brighton SEO agency should be able to figure out roughly what the ROI will be if you get into one of those top 3 spots before any work get's done.
This is a huge advantage because you'll know whether or not it's worth investing your money & time up-front. If it is, SEO is a great investment and one of the best digital marketing strategies out there.
If you'd like to find out whether or not SEO will work for you, let's chat and find out.
Our SEO services - a strategic approach
Today, SEO isn’t just about keyword counts & backlinks from high PageRank websites, you need a comprehensive approach.
Here's how we rank your website
We always start with a data-backed, analytics-first approach. What we get from that initial research governs the SEO strategies we implement for your business. Some or all of those being:
Can we help your business grow?
Let’s have a friendly chat to find out.