PPC Agency Brighton, Sussex

Strategic PPC & Google Ads Services that Grow Your Business

Through a data-backed approach, we can generate consistent leads, sales and customers for your business using our Brighton PPC Agency’s expertise in google ads & paid search. 

What is PPC?

Pay per click is an advertising model where you run ads and get charged whenever a user clicks on your ad.

Drive targeted traffic & generate more leads

One of the best ways to generate targeted traffic to your website is to use pay per click advertising because the traffic that's generated from your ads consists of users that are actually interested in your offers.

It's important to understand which types of PPC platforms you should be using for your business. Google Ads is the primary platform but there are others that can help you scale your business. Our PPC Agency Brighton can help you with the following platforms and services:
  • Google Ads
  • Google Shopping Ads
  • Bing Ads
  • Mobile Ads
  • PPC Setup
  • PPC Management
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Google Search Ads

Google Search Ads are ads that appear in the top 3-4 positions of Google’s search results and are noted as ads.

How do your customers find you online?

These ads give you an advantage over the natural results since they appear above them. In order for your ads to appear on these placements, you must have bid high enough while maintaining a high quality score (Google's measurement of ad relevancy and user friendliness of the website).

There is also a display option for Google Ads. This is an ad format that shows your ads on the pages of Google's partner sites. If you've maximized the traffic from the search network or want to really scale your campaign, you can take your PPC campaign into the display network for a big increase in traffic.

Google Shopping Ads

Google Shoppings Ads are product based ads that display both the price & picture to improve conversions for e-commerce stores. 

Increase sales for e-commerce businesses

Google Shopping Ads are perfect for eCommerce businesses. These ads show your physical products at the top of the Google search engines when a product related search is made by users. Your ads can also be found in the Shopping tag of the Google search engines. Many users use the Shopping results to compare prices, merchants, and reviews.

Google Shopping Ads are different from regular Google Ads because they feature an image of your product. You can also include special extensions to your ad like how much the product has been discounted, promotional offers for the product, and the review/ratings of the product.
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Mobile Ads

Mobile search is here to stay. Take advantage of them by running optimised mobile ads with advanced schematics like click-to-call links.

Run targeted ads to mobile & tablet users

Over 50 percent of online traffic originates from mobile devices now. It's becoming important to target mobile users in order to maximize your traffic. Fortunately, Google has an option that helps you run mobile ads. Mobile ads are regular Google Ads that simply are served only to users on mobile devices like smartphones and tablets.

There are special types of ads you can run for Google mobile ads. This includes call-only ads that are designed to get people to call your business and mobile app ads that are designed to get users to download your app. Google has also improved regular text and image ads to be responsive so that they appear optimally in different sized screens.
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PPC Setup

Setting up PPC accounts & campaigns is a skill in and of itself. Save yourself the hassle, time, & money and let us do it right from the beginning.

Setting it up right, the first time

A big part of building a successful PPC campaign is to make sure that your campaigns are set up to win. For instance, you want to make sure that campaigns are separated by the type of ads that are going to be run (search, display, mobile, etc.). You also want to make sure that your ad groups are organized in tight themes to improve targeting and maximize performance.

You will then need to optimize various aspects of your campaigns such as the budgeting, day parting, quality score, and conversion goals. Making sure you have a process for testing, tracking, and targeting KPIs is also an important part of creating a successful campaign. Very few campaigns succeed right out of the gate and often requires a lot of optimization before it starts producing great results.
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Strategic PPC Management

Doing PPC properly requires consistent management & testing. We’ll monitor your campaigns & optimise them for performance using a data-backed approach.

On-going management & support for scaleable results

Our agency can also help manage your campaigns. One of the biggest challenges with PPC is managing and scaling ad campaigns. You have to constantly deal with new advertisers trying to compete for your spot. You also need to make sure that your ad budget stays consistent as the competition gets fierce.

As a small business owner, it can be very difficult to deal with the day to day tasks of managing a PPC campaign while trying to grow and manage your business. This is why it makes a lot of sense to work with an experienced PPC agency to manage the campaigns for you. It's also a smart idea to get help maintaining your existing campaigns if you're trying to scale your ads in Google or another platform.

PPC can be a very cost effective way to generate targeted traffic. However, it is also very challenging. There is a skill cap to PPC advertising and it can take a long time for the average person to master. You can save a lot of time and money by working with an experienced PPC Agency Brighton.

Can we help your business grow?

Let us help you create winning campaigns and scale existing campaigns to greater heights. Call us today to learn more about how we can help.

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