PPC Agency Brighton, Sussex
Strategic PPC & Google Ads Services that Grow Your Business
Through a data-backed approach, we can generate consistent leads, sales and customers for your business using our Brighton PPC Agency’s expertise in google ads & paid search.
What is PPC?
Pay per click is an advertising model where you run ads and get charged whenever a user clicks on your ad.
Drive targeted traffic & generate more leads
It's important to understand which types of PPC platforms you should be using for your business. Google Ads is the primary platform but there are others that can help you scale your business. Our PPC Agency Brighton can help you with the following platforms and services:
Google Search Ads
Google Search Ads are ads that appear in the top 3-4 positions of Google’s search results and are noted as ads.
How do your customers find you online?
There is also a display option for Google Ads. This is an ad format that shows your ads on the pages of Google's partner sites. If you've maximized the traffic from the search network or want to really scale your campaign, you can take your PPC campaign into the display network for a big increase in traffic.
Google Shopping Ads
Google Shoppings Ads are product based ads that display both the price & picture to improve conversions for e-commerce stores.
Increase sales for e-commerce businesses
Google Shopping Ads are different from regular Google Ads because they feature an image of your product. You can also include special extensions to your ad like how much the product has been discounted, promotional offers for the product, and the review/ratings of the product.
Mobile search is here to stay. Take advantage of them by running optimised mobile ads with advanced schematics like click-to-call links.
Run targeted ads to mobile & tablet users
There are special types of ads you can run for Google mobile ads. This includes call-only ads that are designed to get people to call your business and mobile app ads that are designed to get users to download your app. Google has also improved regular text and image ads to be responsive so that they appear optimally in different sized screens.
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Setting up PPC accounts & campaigns is a skill in and of itself. Save yourself the hassle, time, & money and let us do it right from the beginning.
Setting it up right, the first time
You will then need to optimize various aspects of your campaigns such as the budgeting, day parting, quality score, and conversion goals. Making sure you have a process for testing, tracking, and targeting KPIs is also an important part of creating a successful campaign. Very few campaigns succeed right out of the gate and often requires a lot of optimization before it starts producing great results.
Strategic PPC Management
Doing PPC properly requires consistent management & testing. We’ll monitor your campaigns & optimise them for performance using a data-backed approach.
On-going management & support for scaleable results
As a small business owner, it can be very difficult to deal with the day to day tasks of managing a PPC campaign while trying to grow and manage your business. This is why it makes a lot of sense to work with an experienced PPC agency to manage the campaigns for you. It's also a smart idea to get help maintaining your existing campaigns if you're trying to scale your ads in Google or another platform.
PPC can be a very cost effective way to generate targeted traffic. However, it is also very challenging. There is a skill cap to PPC advertising and it can take a long time for the average person to master. You can save a lot of time and money by working with an experienced PPC Agency Brighton.
Can we help your business grow?
Let’s have a friendly chat to find out.